“Social media is about the people! Not about your business. Provide for the people, and the people will provide for you. -Matt Goulart
As a business owner, you may probably have been looking for ways and avenues to grow your business.
You may have already tried partnering with an SEO Company in the Philippines and have a definitive social media marketing strategy in place. However, in this time and age wherein creator economy rules supreme, no digital marketing strategy is complete without the presence of influencers and influencer marketing services.
Just take a gander at any of your social media feeds, and you will see how influencers largely dominate a social site or network’s landscape. Inevitably, business owners will need to jump on this trend if they wish to stay relevant. After all, social media influencers have now become a formidable force in the world of digital marketing. Needless to say, brands and businesses of all sizes need a solid social presence which can be made possible with the assistance of influencer marketing.
While the primary goal of influencer collaboration remains to be a significant increase in sales, there are other reasons why partnering with influencers can be beneficial to your brand or business.
Keep in mind that while working with influencers with a high number of followers may be beneficial, this marketing strategy involves much more than collaborating with partners with a high following. Also, it is worth noting that working with influencers is another layer that requires attention and focus, as the campaign’s effectiveness depends on it. Before we jump into how influencer and brand partnership works, we will discuss why influencers are necessary for your brand or business in this article.
a.) Brand influencers know more about the audience
You may think you have thoroughly researched your audience and know how to resonate with them. However, influencers who have been in the industry know their audience better. They know what they want regardless of whether their primary platform is Instagram or Facebook. As a brand, this gives you an edge over your competitors as you can connect with an influencer’s consumer base. In addition, effective influencers can create content that their audience can relate to, making them so powerful on social media. Wise brands would know that they can then leverage this unique influencer characteristic to convey their messages better to their target audience.
b.) Social media influencers can start a conversation about your brand
A strong social media presence is vital to grow your brand. With an effective influencer marketing strategy in place, this can happen. However, your target needs to take notice of your brand first and spark conversations and discussions about it. Doing this would be easier with the help of influencers, as they can start a conversation about your brand through different content strategies.
c.) They can expose you to an undiscovered audience base
There have been several times when influencer campaigns have become viral. As a result, it attracted an audience base that the brand did not intend to target. Today, most influencers are followed by a wide variety of people, which means that a partnership with them can help you have a wider audience reach.
d.) You can build brand credibility with influencers
Brands today are targeting millennials as they have the highest purchasing power. Other times, they focus on Gen Z, the generation predominantly present on social media. With their pervasive presence on social media platforms, brands have found it necessary to collaborate with social media influencers to resonate with target audiences better and build credibility. In addition, brand influencers help generate a greater and better sense of credibility as the audience typically trusts who they follow on social media.
e.) Influencers can help you put your brand on the map
Today, the competition remains stiff. If you have not jumped on the influencer marketing bandwagon, you may be left trailing behind. Your competitors have likely implemented their influencer campaigns and refined them. So should you. With the help of influencers, you can be on equal footing with your competitors and compete with them in your niche. Doing so will also give your brand an upper hand in your industry.
f.) Influencer marketing helps you determine the pulse of your audience
Implementing an influencer marketing strategy comes with many benefits, and one of them is knowing what your target audience thinks about your brand. Your brand managers can analyze and gauge audience reactions with the help of social media cues such as reactions, shares, comments, and likes. These social media cues are collected from the branded content published by the influencer, and its analysis will tell you what strategy works for your target audience and brand.
g.) Help impact your social media following
If your brand is struggling to make a mark on social media, then you will definitely benefit from influencer marketing. With the help of influencers, your brand can become the talking point on social media. As a result, you can see an increase in the number of followers to a significant increase in the number of leads.