Reselling on Amazon: How to Make Money Reselling Products

Reselling on Amazon is a lucrative business model that has gained significant popularity over the years. It involves purchasing products at a lower price and then selling them on Amazon at a higher price to make a profit. This business model can be an excellent way to generate income, whether you’re looking to supplement your current earnings or build a full-time business. In this article, we will explore the ins and outs of reselling on Amazon, including strategies for finding profitable products, understanding Amazon’s rules, and leveraging tools like to maximize your success.

Understanding Amazon’s Marketplace

Amazon’s marketplace is vast and diverse, offering a platform for sellers from around the world to reach millions of customers. The key to successful reselling on Amazon lies in understanding how the platform works, including its policies, fees, and the different selling plans available. Amazon offers two primary selling plans: Individual and Professional. The Individual plan is suitable for sellers planning to sell fewer than 40 items per month, while the Professional plan is designed for higher volume sales and offers additional selling tools and reports.

Finding Products to Resell

The cornerstone of a successful reselling business is finding the right products to sell. There are several strategies for sourcing profitable products:

  • Retail Arbitrage: This involves buying products from retail stores at a discount and reselling them on Amazon for a profit.
  • Online Arbitrage: Similar to retail arbitrage, but involves buying discounted products online.
  • Wholesale: Purchasing products directly from manufacturers or distributors at wholesale prices to resell on Amazon.
  • Used Books: A specific niche that involves reselling used books purchased from thrift stores, garage sales, or library sales.

Leveraging Tools and Resources

To maximize your reselling success, it’s essential to leverage tools and resources that can help you identify profitable products and manage your business efficiently. One such tool isResell Calendar, which provides valuable insights into the best times to buy and sell products based on historical sales data and market trends. This tool can be a game-changer, helping you to make informed decisions about when to purchase inventory and when to list it for sale to maximize profits.

Understanding Amazon’s Fees and Pricing Strategy

Amazon charges a variety of fees, including referral fees, fulfillment fees (if you use Fulfillment by Amazon, or FBA), and monthly subscription fees (for Professional sellers). It’s crucial to understand these fees and factor them into your pricing strategy to ensure profitability.

A competitive pricing strategy is also key to successful reselling. You must consider the price of similar products on Amazon, the condition of your product, and your total costs (including Amazon fees) when setting your price. Tools like the Amazon Seller App can help you estimate profitability and make informed pricing decisions.

Listing Your Products on Amazon

Creating effective product listings is critical to attracting buyers. Your listings should include high-quality images, detailed descriptions, and relevant keywords to improve visibility in Amazon’s search results. Amazon also offers programs like Brand Registry for sellers who own a trademark for their brand, providing tools to create enhanced brand content and protect against counterfeit products.

Managing Inventory and Fulfillment

Efficient inventory management is vital to avoid stockouts or excess inventory. Amazon’s inventory management tools can help you track your inventory levels and sales patterns. When it comes to fulfillment, you can choose to fulfill orders yourself or use Amazon’s FBA service, where Amazon handles storage, packing, and shipping on your behalf. FBA can also make your products eligible for Amazon Prime, increasing their appeal to buyers.

Marketing Your Products

To increase visibility and drive sales, consider using Amazon’s advertising options, such as Sponsored Products or Sponsored Brands. These pay-per-click advertising solutions can help your products stand out among competitors. Additionally, engaging with your customers through reviews and feedback can improve your seller reputation and attract more buyers.

Navigating Challenges and Staying Compliant

Reselling on Amazon comes with its challenges, including competition, policy changes, and the risk of account suspension for policy violations. It’s essential to stay up-to-date with Amazon’s policies, regularly review your account health in the Seller Central dashboard, and ensure you’re operating within Amazon’s guidelines.


Reselling on Amazon can be a profitable business venture, but it requires research, strategic planning, and ongoing management. By understanding Amazon’s marketplace, finding profitable products to resell, leveraging tools like Resell Calendar, and effectively managing your inventory and listings, you can build a successful reselling business. Remember, success in reselling is not just about making quick profits; it’s about building a sustainable business that can grow and adapt in the ever-evolving e-commerce landscape.

Recent Post