TV is one of the most popular platforms to give us news and entertainment with many more things. Some people need to promote their business and products. But they don’t find better sources to promote, for them, TV Advertising is the best thing.
Because of the significant number of commercial stations airing throughout the United States and across the globe, television advertising may easily reach a broad audience. Because television advertising has an 85 percent average reach, it may reach people of all ages. With such clout, it’s challenging to overlook the benefits and drawbacks of this marketing strategy.
Advantages of TV Advertising
1. It’s a channel in which customers may put their confidence right away.
According to Nielsen polls, more than 60% of American consumers believe they can trust television advertising. Millennials are the most trusting demographic for TV advertising, with two-thirds thinking they can be trusted. Compared to the general population, just 48% of people aged 65 and above trust television advertising.
2. The targeted population’s households have a high level of penetration.
Only 2% of American homes do not have a television, according to the Census Bureau. The average home now has two TVs. Three-quarters of homes have cable television, while the other one-third watch television using another means, such as a satellite dish. Even if you use an indoor antenna, you may still be able to receive free television. Televisions may be found at bars, restaurants, physicians’ offices, and small enterprises. You have a lot of potential with all of that exposure.
3. The majority of people today spend a considerable amount of time watching television.
The percentage of individuals who say they watch television regularly is very high. The typical American spends 25 hours each week watching television, accounting for about 90% of the population. People aged 35 to 49 like watching television, while Baby Boomers (who account for 70% of US discretionary expenditure) watch almost 50 hours each week.
Disadvantages of TV Advertising
1. Your advertisement cannot be guaranteed to be seen.
Even though most people nowadays watch a lot of television, there are plenty of things to do when there is a commercial break. When commercials appear on television, a startling 8% of individuals aged 55 and above claim to change the channel; customers may altogether avoid advertising by utilizing streaming and on-demand services. Although just 2% of Millennials say they change the channel when commercials start, 38% say they use their smartphone until their program resumes after the advertisements have finished.
2. As a consequence of the marketing message, people may get desensitized.
When individuals are repeatedly exposed to television advertisements, the message loses its potency. Time also restricts the message’s exposure, significant for those who watch television on a tight schedule. Linear TV viewing among those aged 18 to 24 fell by 7% in a single year (2015 to 2016). Since 2011, young people have spent 40% less time watching TV.
3. There are just a few factors that may affect the result.
It’s the best time to advertise on local television when it’s on during the news or in the middle of a local program. As a result, up to 30% of people in the area may not be watching television at the time. Even though there is no assurance that your targeted demographics will see the ad, it is a highly effective marketing tool, so you will be able to charge a premium for it. As a consequence of this danger, businesses often hesitate to launch this kind of marketing effort.