Make The Most of Your Trade Show Exhibit

As a business owner, typically one of the goals is to have your business grow. As your business grows that means you are able to give more jobs, generate more sales, and in turn generate more revenue. You may also be able to expand your products or services. Growing your business is beneficial in many ways but it is not always easy to achieve. For most, they have to make conscious efforts for their business to grow. Marketing is typically an avenue that they choose in order to get their business and brand out there to the public. The more exposure given, the more people are to use your business for its goods or services. Outside of traditional marketing, you can also have an exhibit at a trade show. With a trade show display, you can have an appealing exhibit that pulls people in. trade show tent is important and must be of good quality because appearance matters a lot when it comes to the trade show. Trade shows can be costly but have high returns, below are some things you can do to make the most of your exhibit. 

Have a Prize

When you attend a trade show, you want to come in contact with as many people as possible. You want them to come to your exhibit and see what goods and services you have to offer. A great way to do this is to have some kind of drawing for a prize. One of the most common ways to do this is to have some kind of prize that you are going to give away and people just have to come to your exhibit and put their business cards into a bowl. They will draw out a business card at the end of the trade show for the winner of the prize. As long as you have a prize that people would want, people will come to your exhibit to enter. When they come to drop their business card, it gives you a chance to show off what you have to offer. Some still may not be interested but it may get the attention of others. 


A sure way to get attendees into your exhibit is to have freebies. These kinds of items are usually called swag and are relatively inexpensive. The items will have your logo or brand on them to serve as a form of brand promotion. All people love free items and will come to your exhibit to grab the free swag. These things could be tumblers, bags, sunglasses, beanies, or anything that can have your brand printed on it. Once again these have people coming up to your exhibit and giving you the chance to have a conversation with them. Due to getting free items, most attendees will listen to your pitch and some may want to know more about it. 

Your Exhibit is Always Manned

You never know when an interested attendee may come by your exhibit so your exhibit must be always manned. There could be a missed opportunity if your booth is left without someone there. There should be someone at the booth all of the time that the trade show is going on. Plan accordingly when you go to a trade show so that team members can get lunch but others can stay to man the booth. 

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