Even if you are a marketer, you must have some basic knowledge about web design so that you can contribute your ideas to enrich the offering of a web design company in Bahrain. Designing a website is the job of a specialist. Still, there are times when your experience as a marketer can provide valuable graphic design tips that enhance the overall design and improve the website functionality. Sometimes your graphic design skills can create stunning professional-looking designs that are so eye-catching that you will feel pleasantly surprised.
If you have the designing skills that can complement the website design, then the tips discussed here can help to create more compelling designs in the company of a professional web designer.
Make the most use of white space
It is evident that the text and graphics grab all attention in the overall design, but any skillful designer knows very well that the vacant or white spaces are no less important. The open spaces allow the design elements to breathe freely. Only professional designers know how to use vacant spaces to add more prominence to the brighter and more visible design elements. Also known as the negative space, the white space is the area around and between the design elements, which does not necessarily be white but can even be an image, pattern, or color. Consciously create some vacant spaces that help to balance the design and at the same time avoid overcrowding. The vacant spaces, when created thoughtfully, allow viewers to focus better on the essential design elements without any distractions, thereby creating better communication.
Use only two fonts that are easy to read
Although the wide range of fonts can often tempt designers to use too many fonts in the design, it diffuses the design’s appeal and does not create a distinct identity. Too many fonts might confuse viewers as they would be unable to set their eyes on the important ones. Therefore, to draw the complete and undivided attention of viewers and ease reading, it is advisable to choose only two fonts based on readability. Avoid gorgeous fonts which might look artistic but do not appeal to readers in the same way as crystal clear fonts. Too many fonts in the design would appear chaotic, and it will make it difficult to read the design that seems amateurish.
Besides readability, choose a font that matches your brand’s tenor, tone, and style. Regardless of the font you select, play around it by adjusting the tracking, kerning, and leading that lend more malleability to the design.
Pay close attention to alignment
You can easily make out an amateur design from one made by a professional by observing the alignment. Use the available tools to aid alignment of the design elements instead of depending on your eyesight and guesswork. Usually, the design programs show lines to conform when the design element’s alignment is correct, and another way to do it is by toggling the gridlines to see for yourself. You can add gridlines to your program if it does not have one. Upload a vector image of a grid and impose it on the design.
Play with color psychology
Your brand’s color palette is critical in creating a brand identity that has a specific tone that resembles the brand. Create the color scheme of your brand thoughtfully by considering the psychological impact of each color and how it can support your brand’s tone and lend character to it. Colors evoke different feelings. The most typical example is the use of pink for feminine qualities and romance, blue for relaxation, safety, and trust, green for health, wealth, and refreshment, and orange for energy and enthusiasm. Red represents energy and passion, yellow means spontaneity and optimism, purple adds mystery besides abundance and creativity. Grey denotes professionalism and gravity; black equates with power, sophistication, luxury, and white means cleanliness and purity.
When creating designs, choose colors by keeping in mind the feeling your brand evokes and what you want to communicate to the audience.
Create a color palette
In addition to considering the psychology of colors, be aware of how colors interact with one another. It should help to create an overall color palette for your design. By using Adobe’s color wheel, it is easy to create a color palette. You can use an analogous color palette that uses colors next to the base color, a complementary color palette that combines the base color with the exact opposite color, a Triad color palette that uses three colors, or a Compound color palette that consists of two hues closest to the primary color. The monochromatic color palette consists of colors that are a tint, shade, or tone of the primary color.
Consider the limitation of Facebook on images and ads
When creating any Facebook design, keep in mind the 20% text rule applicable for the news feeds and ads. It means that any image must not be more than 20% text in terms of the space it occupies. Keeping this rule in mind from the start will help to avoid problems later. The best way to be sure about compliance is to check the image before uploading by using the Image Text Check tool of Facebook. Once it passes the test, you are sure that the image suits the media by complying with the guidelines.
Add a visual component to your brand style guide
To create aesthetically consistent designs and ensure that everyone is on the same page, you must establish a brand style guide. The guide has a visual portion consisting of a color palette, a library of fonts, various brand logos, photos, brand assets regularly used in designs, and relevant instructions about using the design elements like specific fonts, colors, sizes, etc.
The brand style guide forms the benchmark of all designs that helps to maintain consistency and reflects the brand tone to give it a distinct identity. Even non-designers can handsomely contribute to enhance the design by using their skills in graphic design.