How long have you owned your barbershop?
If you have been in the business for a long time, odds are you have built up your clientele over the years. In doing so, you can have a stable base of customers short of doing a major relocation.
So, is your barbershop making the cut to keep current clients happy all the while bringing in new ones?
Never Forget Who It is Keeping You in Business
It is key in many lines of work but especially one providing individual services. That is to go above and beyond for clients.
That said, would you say you do all you can for your clients to keep them happy and coming back too?
For instance, how good is the equipment at your barbershop? If it is nothing more than mediocre, chances are you will have a tough time keeping customers for the long haul.
That is why it is so critical you review all the key items there on a regular basis.
From barbershop chairs to other items of importance in your shop, you want to be sure all items are working well. If one or more of them are not, it can make it harder. That is to deliver a first-rate experience to each client coming through your doors.
Speaking of those clients, you also want to focus on timely service.
Imagine if you operate on an appointment schedule you are continually behind. It figures some of your clients would not be happy with this. In turn, some of them might decide to go elsewhere for a haircut and related services.
This is all the more reason you want to make sure to be on time as much as possible.
It is much like operating a doctor’s office. Such places tend to get backed up at times. When this occurs, it is not uncommon to hear and see some grumbling from some there. If you begin to miss timing on appointments, you might find a customer turning into a past one before too long.
Also look at how clean and organized your shop proves to be.
Think for a moment about when you go into a business to buy something, follow through on an appointment and so on. Would you stand for the place being dirty and unorganized? Odds are your answer is going to be no.
So, take it upon yourself to keep your barbershop looking and feeling as clean and organized as you can. It will make a difference at the end of the day with some of the clients you serve.
Last; make it a point to do all you can to keep your prices in check.
Sure, you are in business to make money and keep a roof over your head and food on the table. That said, you can’t be continually overcharging clients and expecting to get away with it for the long haul.
Offer discounts when you can and have a good sense of what the competition charges.
As you move forward with your barbershop, will you like what you see or need to trim some things?