Developing Eye-catching Roll Banners: Tips and Best Practices for Creating Effective, High-impact Display Ads

Display advertising is a powerful marketing tool that can help promote your brand, product, or service. But with so many options and potential designs, it can be difficult to know where to start.

Here are 13 tips and best practices for creating effective roll banners:

1. Keep it simple

When it comes to displaying advertising, less is often more. You want your ad to be eye-catching and attention-grabbing, but you don’t want it to be too busy or cluttered. Stick to a few key visuals and/or pieces of text and make sure they’re all easily readable and understandable.

2. Use strong visuals

Visuals are crucial in any display ad – they’re what will first catch a person’s eye. Make sure to use high-quality images that are relevant to your product, service, or brand. And try to avoid using too much text in your visuals; if you must, keep it short and concise.

3. Use contrast

To really make your visuals pop, use contrasting colors. This will help them stand out and be more easily seen and remembered. Just be careful not to go too overboard – too much contrast can be just as bad as too little.

4. Be clear and concise

Your ad should be easy to understand at a glance. Get straight to the point and be clear about what you want people to know. If you can say it in a few words, that’s even better.

5. Use a call-to-action

A call-to-action (CTA) is essential in any display ad. This is what tells people what you want them to do – whether it’s visit your website, sign up for your newsletter, or buy your product. Make your CTA clear, concise, and visible.

6. Make it relevant

Your ad should be relevant to your target audience. That means using the right visuals, language, and tone that will resonate with them. It also means making sure the offer or CTA is something they’re actually interested in.

7. Target your audience

When creating a display ad, you should always have a specific audience in mind. That way, you can tailor your ad to appeal to them and increase the chances that they’ll take the desired action.

8. Test, test, test

Before you launch your display ad campaign, it’s important to test it out first. Try different versions of your ad with different visuals, CTAs, and offers to see what works best. You can also use A/B testing to compare two versions of your ad side-by-side and see which performs better.

9. Pay attention to the placement

Where you place your ad is just as important as what it looks like. Make sure to choose strategic locations where your target audience is likely to see it. And keep in mind that placement can also affect the cost of your ad.

10. Timing is everything

The timing of your ad is also important to consider. You’ll want to make sure it’s placed where people will see it when they’re most likely to be interested in what you have to offer.

11. Keep it fresh

Don’t let your ad become stale – keep it fresh and up-to-date with new visuals, offers, and CTAs on a regular basis. This will help ensure that people don’t tune it out and that it continues to be effective.

12. Monitor your results

Once your ad campaign is up and running, takes some time to monitor the results. See how many people are seeing your ad and how many are taking the desired action. This will help you gauge the effectiveness of your campaign and make necessary adjustments.

13. Be prepared to adjust

Speaking of adjustments is prepared to make them as needed. If you see that your ad isn’t performing as well as you’d like, don’t be afraid to change it up. Try different things until you find what works best.


When creating a display ad, it’s important to keep these best practices in mind. By using strong visuals, being clear and concise, using a CTA, and targeting your audience, you can create an effective ad that will help you achieve your desired results. And don’t forget to test, monitor, and adjust as needed.

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