Making money in the modern era means being where everyone else is online. But once you’re here, funneling potential customers towards your website becomes tricky business. As such, lead generation is the name of the game.
However, tracking down those leads can be an expensive job, especially if you reach dead ends. But you don’t have to waste money here. Check out four great ways to generate free leads for your business, completely free of charge.
Start an Affiliate Program
Affiliate marketing can help you to generate leads without having to pay for the privilege. If you effectively sponsor other websites to highlight your products, they only make money if you do.
And this is a great incentive for small to medium-sized bloggers. They insert a link to your product page into their content, and if someone clicks through to buy something, they get a small cut.
Guest Blog in the Right Places
Guest blogging is a terrific way to entangle your business with an already established audience. It doesn’t cost anything to pitch a post. And if you know your target market, you’ll know of various blogs within the niche, and it’s just a matter of getting your content out in front of them.
For example, let’s say that you are looking to leverage SEO for your local residential solar company and you were located in Warwick NY. You would want to target search terms such as “best Warwick NY solar company“. If you get a link to your website or even just a by-line for your name, you can generate leads via an interest in your experience. You’ve written something a reader either identifies with or finds value in, and your website’s address is right there for them to check out.
Use Your Email Channels
Email marketing is one of the most effective ways to get leads. By creating valuable emails with interesting subject lines, you can entice someone to click through for more information. If you’re in someone’s inbox, they don’t have to put in extra effort to find you!
If you want to up the impact of your email marketing, work with us here at Mega leads. Our B2B email database can be leveraged for lead generation for businesses like yours. By signing up right now, you can gain access to 200 free leads. Plus, all our data is verified, so you can be sure none of the emails you send will bounce back.
Harness the Power of Social Media
You can do a lot with social media for free. Most of all, you can use it as a platform to get to the heart of your customer base. You can ask for direct feedback via community polls and run competitions and giveaways that require sharing to participate.
One of the best ways to use social media for free lead generation is via influencer marketing. Their opinion holds weight in the market, so get in touch to create a working relationship. You can then dip into their audience; these are people who already have the interest and mindset for products like yours.
Generating leads doesn’t have to be expensive. You can either buy good data and fuel your marketing and sales funnels or give some business to leads companies and practice multi-channel media with an array of marketing programs. Cut costs for your business with ideas like these.